REPORT: The Kochs’ Transparent Attempt To Pander To Millennials

Bridge Project’s “Month’s Supply of Koch” is dwindling as we approach the end of May with the release of the fourth report: “GenFlop: The Kochs’ Transparent Attempt to Pander to #Millennials.” The latest report is a deep dive into Generation Opportunity, the Kochs’ youth outreach front group, which spreads their libertarian, profit-driven agenda to millennials.

Much of GenOpp’s advocacy is focused on lower-profile campaigns that would appeal to young people, such as supporting food trucks and ride-sharing apps like Uber. However, these smaller campaigns are designed to build an audience of millennials to whom the Koch agenda can be pitched; this agenda is aimed at boosting the Kochs’ bottom line, often at the expense of these same young people. Besides reaching millennials via social media, Generation Opportunity has also spent millions from their Koch-raised coffers on ads and grassroots lobbying efforts such as hosting events on college campuses.

Read more after the jump.